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	<title>Comments on: Latest Ratings Show WGBH Audience Flat and WCRB Down 14%</title>
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	<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/</link>
	<description>a virtual journal and blog of the classical music scene in Boston</description>
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		<title>By: Pat Baker</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-2407</link>
		<dc:creator>Pat Baker</dc:creator>
		<pubDate>Mon, 24 May 2010 01:27:39 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-2407</guid>
		<description>I found this discussion of several months ago by googling &quot;don&#039;t like the new WGBH&quot;.  I was afraid I was alone in this, as the only two friends I&#039;ve talked with about the new format didn&#039;t like classical music and were happy to see it go.  I, however, miss it terribly.  I&#039;m one of those who live on the South Shore, where WCRB is not even an option.  I&#039;m not a music professional, but work at home and loved the mix of talk/news/music that used to be WGBH.  And the announcement of the switch was a surprise to me.  I recall no listener poll, or other opportunity to solicit input as to how, if they wanted to buy a second station, programming should be altered to improve choice rather than limit.  Further, it seemed obvious that WGBH had decided to compete directly with WBUR.  Why?  This I found shocking, and unworthy of an educational public media source.  I&#039;m no Ralph Lowell Society member, but for the first time in over twenty years, I did not renew our family membership.  So there!   If they HAD asked how to handle the addition, I would have suggested they keep the same WGBH programming on WGBH as ever, but mirror the classical broadcasts as-is to WCRB.  In the time that &#039;GBH did not have classical programming, WCRB could have filled in with the sort of interesting, scholarly music programs and pieces that Joel Cohen and others suggested above.  That way, no one would have lost a thing, extra cost would have been minimal and WCRB would have been able to build something really intellectually and artistically compelling.  I&#039;m going to try France Musique.  Oh - speaking of streaming, that&#039;s another problem:  I&#039;ve had a really difficult time over the years trying to get &#039;GBH&#039;s to work easily (and yes, I&#039;ve always had state-of-the-art high speed connections and fast computers).  They should copy whatever method WUMB uses.  Snappy and clear.</description>
		<content:encoded><![CDATA[<p>I found this discussion of several months ago by googling &#8220;don&#8217;t like the new WGBH&#8221;.  I was afraid I was alone in this, as the only two friends I&#8217;ve talked with about the new format didn&#8217;t like classical music and were happy to see it go.  I, however, miss it terribly.  I&#8217;m one of those who live on the South Shore, where WCRB is not even an option.  I&#8217;m not a music professional, but work at home and loved the mix of talk/news/music that used to be WGBH.  And the announcement of the switch was a surprise to me.  I recall no listener poll, or other opportunity to solicit input as to how, if they wanted to buy a second station, programming should be altered to improve choice rather than limit.  Further, it seemed obvious that WGBH had decided to compete directly with WBUR.  Why?  This I found shocking, and unworthy of an educational public media source.  I&#8217;m no Ralph Lowell Society member, but for the first time in over twenty years, I did not renew our family membership.  So there!   If they HAD asked how to handle the addition, I would have suggested they keep the same WGBH programming on WGBH as ever, but mirror the classical broadcasts as-is to WCRB.  In the time that &#8216;GBH did not have classical programming, WCRB could have filled in with the sort of interesting, scholarly music programs and pieces that Joel Cohen and others suggested above.  That way, no one would have lost a thing, extra cost would have been minimal and WCRB would have been able to build something really intellectually and artistically compelling.  I&#8217;m going to try France Musique.  Oh &#8211; speaking of streaming, that&#8217;s another problem:  I&#8217;ve had a really difficult time over the years trying to get &#8216;GBH&#8217;s to work easily (and yes, I&#8217;ve always had state-of-the-art high speed connections and fast computers).  They should copy whatever method WUMB uses.  Snappy and clear.</p>
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		<title>By: Vance R. Koven</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1659</link>
		<dc:creator>Vance R. Koven</dc:creator>
		<pubDate>Wed, 17 Feb 2010 19:14:52 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1659</guid>
		<description>Richard, not only can you take your business elsewhere, you can get into business for yourself. The barriers to entry for a streaming station are low, almost as low as having a website. So why haven&#039;t all of us know-it-alls just done it? I&#039;d say that&#039;s the American spirit, not the lead-us-by-the-nose-Auntie mentality, whose continuation is dependent on having all the costs hidden in opaque government budgets. Maybe, just maybe, you actually *do* need those 100MW towers (to say nothing of those enormous record libraries) to gain adequate street cred? So, while we&#039;re waiting for WRB to come online, I still think it&#039;s worth going mano a mano with WGBH, on terms that even a suit can understand, so that they&#039;ll do what they are indeed capable of doing, presenting intelligent classical programming for an intelligent classical music public.</description>
		<content:encoded><![CDATA[<p>Richard, not only can you take your business elsewhere, you can get into business for yourself. The barriers to entry for a streaming station are low, almost as low as having a website. So why haven&#8217;t all of us know-it-alls just done it? I&#8217;d say that&#8217;s the American spirit, not the lead-us-by-the-nose-Auntie mentality, whose continuation is dependent on having all the costs hidden in opaque government budgets. Maybe, just maybe, you actually *do* need those 100MW towers (to say nothing of those enormous record libraries) to gain adequate street cred? So, while we&#8217;re waiting for WRB to come online, I still think it&#8217;s worth going mano a mano with WGBH, on terms that even a suit can understand, so that they&#8217;ll do what they are indeed capable of doing, presenting intelligent classical programming for an intelligent classical music public.</p>
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		<title>By: Richard Buell</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1653</link>
		<dc:creator>Richard Buell</dc:creator>
		<pubDate>Wed, 17 Feb 2010 03:48:33 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1653</guid>
		<description>No, it hadn&#039;t escaped my notice that France Musique, the BBC, BR-Klassik, ORF, and the rest are all of them -- gosh! -- broadcasters.

Here&#039;s where I&#039;m coming from. Internet streaming allows me to hear how well public-service broadcasting is done over there. Market forces seem hardly to count at all. Another thing -- national pride, together with an un-American regard for the life of the mind, play a part in keeping it going as well. I think of the &quot;Hands Off Auntie&quot; campaigns that always spring up whenever the BBC comes under fire.

Several years back Andrew Porter made a crack in the New Yorker about the vulgarity of our &quot;cultural&quot; radio. (His quotes.) He had a point. By European standards, classical music radio in the U.S. has been ... well, supply your own pejoratives.

Even if all the vexations with funding and transmitters and so on were to vanish overnight, that wouldn&#039;t necessarily bring any improvement. To begin with, there&#039;s no tradition here to call upon. Could it actually be that Americans just don&#039;t know any better? You have to ask?

With Internet streaming I can take my business elsewhere. That&#039;s the gist of it.</description>
		<content:encoded><![CDATA[<p>No, it hadn&#8217;t escaped my notice that France Musique, the BBC, BR-Klassik, ORF, and the rest are all of them &#8212; gosh! &#8212; broadcasters.</p>
<p>Here&#8217;s where I&#8217;m coming from. Internet streaming allows me to hear how well public-service broadcasting is done over there. Market forces seem hardly to count at all. Another thing &#8212; national pride, together with an un-American regard for the life of the mind, play a part in keeping it going as well. I think of the &#8220;Hands Off Auntie&#8221; campaigns that always spring up whenever the BBC comes under fire.</p>
<p>Several years back Andrew Porter made a crack in the New Yorker about the vulgarity of our &#8220;cultural&#8221; radio. (His quotes.) He had a point. By European standards, classical music radio in the U.S. has been &#8230; well, supply your own pejoratives.</p>
<p>Even if all the vexations with funding and transmitters and so on were to vanish overnight, that wouldn&#8217;t necessarily bring any improvement. To begin with, there&#8217;s no tradition here to call upon. Could it actually be that Americans just don&#8217;t know any better? You have to ask?</p>
<p>With Internet streaming I can take my business elsewhere. That&#8217;s the gist of it.</p>
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		<title>By: Vance R. Koven</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1649</link>
		<dc:creator>Vance R. Koven</dc:creator>
		<pubDate>Wed, 17 Feb 2010 00:51:38 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1649</guid>
		<description>Wlhile Richard Buell is right to point to streaming radio as an anodyne for those of us despairing of ever hearing intelligent classical music programming, he makes an important error: all those wonderful stations he listens to on the Internet, to which I also listen (and thanks to Richard for aggregating so many of their URLs on his own site), are all *broadcast* stations. They create all that programming for people like us, with real radios with wire antennas that pluck the sounds out of the ether (when we can get the signal). The Internet streaming is a lagniappe for the rest of the world, for which I am eternally grateful, but without illusion that they would continue to exist without the necessity of having regular broadcast facilities.

There are indeed streaming-only stations. Have you listened to them? With some honorable exceptions, for the most part they are execrable imitations of the old WCRB (you read that right), in the Great Square Inches of Music tradition. No, thanks. We need to keep this old technology viable, and demand that programming fit for educated adults be part of it, which means holding WGBH&#039;s feet to the fire till the smoke comes out of John Voci&#039;s and his directors&#039; ears.</description>
		<content:encoded><![CDATA[<p>Wlhile Richard Buell is right to point to streaming radio as an anodyne for those of us despairing of ever hearing intelligent classical music programming, he makes an important error: all those wonderful stations he listens to on the Internet, to which I also listen (and thanks to Richard for aggregating so many of their URLs on his own site), are all *broadcast* stations. They create all that programming for people like us, with real radios with wire antennas that pluck the sounds out of the ether (when we can get the signal). The Internet streaming is a lagniappe for the rest of the world, for which I am eternally grateful, but without illusion that they would continue to exist without the necessity of having regular broadcast facilities.</p>
<p>There are indeed streaming-only stations. Have you listened to them? With some honorable exceptions, for the most part they are execrable imitations of the old WCRB (you read that right), in the Great Square Inches of Music tradition. No, thanks. We need to keep this old technology viable, and demand that programming fit for educated adults be part of it, which means holding WGBH&#8217;s feet to the fire till the smoke comes out of John Voci&#8217;s and his directors&#8217; ears.</p>
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		<title>By: Joel Cohen</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1645</link>
		<dc:creator>Joel Cohen</dc:creator>
		<pubDate>Tue, 16 Feb 2010 19:03:49 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1645</guid>
		<description>Programming notes from Paris.  We&#039;ve just gotten a TV feed added to our already existing Internet and Voip service.  Cost of all this,  about $45 per month, a fraction of the same services in our U.S. area. 

As a teaser, the cable company is giving us a free 30 days preview of the premium channels. 

One of these is channel 80,  called &quot;Mezzo.&quot; They broadcast recent video films of classical music performances. I just caught the last 20 minutes of Haydn&#039;s &quot;Orlando Palladino,&quot; from the little Unter den Linden opera house in Berlin,  directed by René Jacobs.  What excellent music,  and totally unknown to me prior to this.  Now there&#039;s a Haydn quartet on,  and in 35 minutes it&#039;s Mahler #8, in toto, with Eschenbach. 

Now most of what&#039;s on French TV is garbage,  just like in red, white and blue America. Ack,  those game shows... But there ARE these other choices on the tube, just as on the radio there is, besides the usual bad and ugly, ALSO programming aimed at people who love good music. Genuine art is part of the mix,  part of what is going on.

I read in the paper that our American bridges are rusting and falling down.  I am even more concerned that the American mind is also rusting and falling down, gradually being emptied out of any content other than that which our corporate overlords wish us to consume.</description>
		<content:encoded><![CDATA[<p>Programming notes from Paris.  We&#8217;ve just gotten a TV feed added to our already existing Internet and Voip service.  Cost of all this,  about $45 per month, a fraction of the same services in our U.S. area. </p>
<p>As a teaser, the cable company is giving us a free 30 days preview of the premium channels. </p>
<p>One of these is channel 80,  called &#8220;Mezzo.&#8221; They broadcast recent video films of classical music performances. I just caught the last 20 minutes of Haydn&#8217;s &#8220;Orlando Palladino,&#8221; from the little Unter den Linden opera house in Berlin,  directed by René Jacobs.  What excellent music,  and totally unknown to me prior to this.  Now there&#8217;s a Haydn quartet on,  and in 35 minutes it&#8217;s Mahler #8, in toto, with Eschenbach. </p>
<p>Now most of what&#8217;s on French TV is garbage,  just like in red, white and blue America. Ack,  those game shows&#8230; But there ARE these other choices on the tube, just as on the radio there is, besides the usual bad and ugly, ALSO programming aimed at people who love good music. Genuine art is part of the mix,  part of what is going on.</p>
<p>I read in the paper that our American bridges are rusting and falling down.  I am even more concerned that the American mind is also rusting and falling down, gradually being emptied out of any content other than that which our corporate overlords wish us to consume.</p>
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		<title>By: Joel Cohen</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1643</link>
		<dc:creator>Joel Cohen</dc:creator>
		<pubDate>Tue, 16 Feb 2010 08:23:34 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1643</guid>
		<description>&quot;After all, this is not Podunk. Or is it?&quot;

In terms of music on the radio, Boston,  alas,  is Podunk, with (the saving grace) a little non-Podunky suburb called Cambridge that houses WHRB.

And D.C. is Podunk, too,  unless there is an onair alternative there to the depressing WETA playlist posted here a few days back.

Since the demise of WGBH, we listen, when at home in Amesbury, MA, to the France Musique stream over the internet.  There are many ways to find good programming online, Lee,  not all of them requiring a PhD in computer science.   Let Buell&#039;s prophetic cry be heard, yea unto the gates of the antedeluvian station management in Brighton:  &quot;Glub glub.&quot;</description>
		<content:encoded><![CDATA[<p>&#8220;After all, this is not Podunk. Or is it?&#8221;</p>
<p>In terms of music on the radio, Boston,  alas,  is Podunk, with (the saving grace) a little non-Podunky suburb called Cambridge that houses WHRB.</p>
<p>And D.C. is Podunk, too,  unless there is an onair alternative there to the depressing WETA playlist posted here a few days back.</p>
<p>Since the demise of WGBH, we listen, when at home in Amesbury, MA, to the France Musique stream over the internet.  There are many ways to find good programming online, Lee,  not all of them requiring a PhD in computer science.   Let Buell&#8217;s prophetic cry be heard, yea unto the gates of the antedeluvian station management in Brighton:  &#8220;Glub glub.&#8221;</p>
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		<title>By: Lee Eiseman</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1641</link>
		<dc:creator>Lee Eiseman</dc:creator>
		<pubDate>Tue, 16 Feb 2010 02:27:19 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1641</guid>
		<description>Does anyone have any experience with table top internet radios which use a local WiFi connection? I&#039;m interested in this solution for the tech averse.</description>
		<content:encoded><![CDATA[<p>Does anyone have any experience with table top internet radios which use a local WiFi connection? I&#8217;m interested in this solution for the tech averse.</p>
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		<title>By: Richard Buell</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1640</link>
		<dc:creator>Richard Buell</dc:creator>
		<pubDate>Mon, 15 Feb 2010 22:14:14 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1640</guid>
		<description>Have you ever wondered what can classical music radio be like far, far away from dear provincial little Boston? If you&#039;ll give me your attention ...

Across the Channel from France Musique -- which Joel Cohen rightly praises -- you hear such offerings as BBC Radio 3&#039;s CD Review, whose regular Building a Library feature amounts to a vivid critical discography in sound. Whose recording, say, of Schumann&#039;s Kerner Lieder is THE one to have? One Saturday morning a few months back that wonderful writer Hilary Finch (of Gramophone and the Times) was on hand (and for an hour!) to go through the whole lot of available recordings.

There is nothing remotely like this on U.S. radio stations, and to the best of my knowledge there never has been. I&#039;m streaming the latest program as I write, and at the top of the screen I see: http://www.bbc.co.uk/iplayer/console/b00qn1lr. This week it&#039;s David Nice and Prokofiev&#039;s &quot;Romeo and Juliet.&quot; Stop press -- Kitaenko has been caught out using a corrupt Soviet text! 

My point is that WGBH, WCRB, and the rest are all wedded to a dying technology -- blub blub down they go -- and that we shouldn&#039;t be sad about this. Thanks to audio streaming, we&#039;re no longer reduced to having to be grateful for small favors.

VERY small favors if you ask me. Don&#039;t get me going on the &quot;presentation&quot; by local &quot;personalities&quot; -- the quotation marks are essential -- who can&#039;t hear themselves, are often unprepared, and have an infuriating way of getting in the way of the music. I make exceptions for Cathy Fuller and Doug Briscoe. (What ever happened to him?) As to the rest, the ducking stool would be too good for them.

When the old WGBH was busy documenting Boston&#039;s busy concert life -- the very events you read about in the Boston Musical Intelligencer -- they had me on their side, faults and all. Ditto for the live BSO broadcasts on WCRB, which I gather have been taking place over their corporate dead body but so what. WHRB is a story in itself and quite apart from the WGBH/WCRB market forces kerfuffle. For this, endless praise is due David Elliott, their resident eminence grise, but for whom I wouldn&#039;t always be coming across something I haven&#039;t heard before, or don&#039;t know as well as I should, and otherwise filling up gaps in my education. The station is -- can I say this? -- fun. And that&#039;s about it.

At the Old South meeting it was pointed out -- from the floor I think -- that it&#039;s only a matter of time before -- patience everyone -- the future arrives and streaming at last becomes a portable thing.

As to what&#039;s out there right now -- see http://www.publicradiofan.com/cgibin/statsearch.pl?format=classical&amp;lang=, http://www.operacast.com/opstations.htm, http://theairthisweek.blogspot.com/ (I&#039;m hoping these work.)

As the Globe and BMI have observed, Collage New Music&#039;s concert last Monday was no end enlivening, especially the Steven Mackey. Now why couldn&#039;t we be hearing THAT on the radio? After all, this is not Podunk. Or is it?</description>
		<content:encoded><![CDATA[<p>Have you ever wondered what can classical music radio be like far, far away from dear provincial little Boston? If you&#8217;ll give me your attention &#8230;</p>
<p>Across the Channel from France Musique &#8212; which Joel Cohen rightly praises &#8212; you hear such offerings as BBC Radio 3&#8217;s CD Review, whose regular Building a Library feature amounts to a vivid critical discography in sound. Whose recording, say, of Schumann&#8217;s Kerner Lieder is THE one to have? One Saturday morning a few months back that wonderful writer Hilary Finch (of Gramophone and the Times) was on hand (and for an hour!) to go through the whole lot of available recordings.</p>
<p>There is nothing remotely like this on U.S. radio stations, and to the best of my knowledge there never has been. I&#8217;m streaming the latest program as I write, and at the top of the screen I see: <a href="http://www.bbc.co.uk/iplayer/console/b00qn1lr" rel="nofollow">http://www.bbc.co.uk/iplayer/console/b00qn1lr</a>. This week it&#8217;s David Nice and Prokofiev&#8217;s &#8220;Romeo and Juliet.&#8221; Stop press &#8212; Kitaenko has been caught out using a corrupt Soviet text! </p>
<p>My point is that WGBH, WCRB, and the rest are all wedded to a dying technology &#8212; blub blub down they go &#8212; and that we shouldn&#8217;t be sad about this. Thanks to audio streaming, we&#8217;re no longer reduced to having to be grateful for small favors.</p>
<p>VERY small favors if you ask me. Don&#8217;t get me going on the &#8220;presentation&#8221; by local &#8220;personalities&#8221; &#8212; the quotation marks are essential &#8212; who can&#8217;t hear themselves, are often unprepared, and have an infuriating way of getting in the way of the music. I make exceptions for Cathy Fuller and Doug Briscoe. (What ever happened to him?) As to the rest, the ducking stool would be too good for them.</p>
<p>When the old WGBH was busy documenting Boston&#8217;s busy concert life &#8212; the very events you read about in the Boston Musical Intelligencer &#8212; they had me on their side, faults and all. Ditto for the live BSO broadcasts on WCRB, which I gather have been taking place over their corporate dead body but so what. WHRB is a story in itself and quite apart from the WGBH/WCRB market forces kerfuffle. For this, endless praise is due David Elliott, their resident eminence grise, but for whom I wouldn&#8217;t always be coming across something I haven&#8217;t heard before, or don&#8217;t know as well as I should, and otherwise filling up gaps in my education. The station is &#8212; can I say this? &#8212; fun. And that&#8217;s about it.</p>
<p>At the Old South meeting it was pointed out &#8212; from the floor I think &#8212; that it&#8217;s only a matter of time before &#8212; patience everyone &#8212; the future arrives and streaming at last becomes a portable thing.</p>
<p>As to what&#8217;s out there right now &#8212; see <a href="http://www.publicradiofan.com/cgibin/statsearch.pl?format=classical&amp;lang=" rel="nofollow">http://www.publicradiofan.com/cgibin/statsearch.pl?format=classical&amp;lang=</a>, <a href="http://www.operacast.com/opstations.htm" rel="nofollow">http://www.operacast.com/opstations.htm</a>, <a href="http://theairthisweek.blogspot.com/" rel="nofollow">http://theairthisweek.blogspot.com/</a> (I&#8217;m hoping these work.)</p>
<p>As the Globe and BMI have observed, Collage New Music&#8217;s concert last Monday was no end enlivening, especially the Steven Mackey. Now why couldn&#8217;t we be hearing THAT on the radio? After all, this is not Podunk. Or is it?</p>
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		<title>By: Joe Whipple</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1639</link>
		<dc:creator>Joe Whipple</dc:creator>
		<pubDate>Mon, 15 Feb 2010 15:46:53 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1639</guid>
		<description>Joel, thanks for the info about those programs. They both sound like things that I, and many others, could enjoy. Evidently, lots of people like the Tribune. I wonder if overall there might be more talk and less music than I&#039;d like.

There are two important things about the ratings, I think.

One has to do with serving the public. If station A broadcasts classical music and reaches 230,000 people (about 5% of the population its signal can reach) and station H broadcasts classical music and reaches 39,000 people (under 1% of the people its signal reaches), I think a valid argument can be made that A is providing more of a service to the general public. You can&#039;t educate and inform people who aren&#039;t listening. There is a trade-off, and it is a judgment call, perhaps. But I think it is important to retain and gradually bring along the listener who is coming to classical music for the first time, and I am alarmed by the drop in audience for WCRB since the purchase (= since the programming improved slightly?).

The second point is that somebody has to pay the costs. It remains to be seen how well the public will fund WCRB. The smaller the audience, the less the funding — even though the connoisseurs are likely to give more than the newbies. A station that gets 39,000 listeners won&#039;t be able to raise as much as one that gets 123,000; and one that gets 123,000 won&#039;t be able to raise as much as one that gets 230,000.

I want WCRB to get that 14% of its audience back. I see that as part of the &#039;GBH mission. And if, as ought to happen, the classical programming goes back to WGBH, I&#039;d hope to see an increase from the 123,000 proportionate to the expanded coverage. Realistically, of course that won&#039;t happen unless they go WETA, and I really don&#039;t want to see that happen. But I think drive time and daytime programming has to be mostly &quot;Classical Music 101,&quot; and the &quot;Classical Music 311&quot; has to be mostly in the evenings if the station is to fulfill its mission to the general public.

And I think it is counterproductive in the long run if contributors walk away because WCRB doesn&#039;t give 24 hours of the best of what WGBH gave during 7 hours. I hope people realize that what we have now is better than WETA and better than what WCRB used to be. It could be better still, especially between 7:00 p.m. and midnight, but let&#039;s not drive away the newbies in the process of improving.</description>
		<content:encoded><![CDATA[<p>Joel, thanks for the info about those programs. They both sound like things that I, and many others, could enjoy. Evidently, lots of people like the Tribune. I wonder if overall there might be more talk and less music than I&#8217;d like.</p>
<p>There are two important things about the ratings, I think.</p>
<p>One has to do with serving the public. If station A broadcasts classical music and reaches 230,000 people (about 5% of the population its signal can reach) and station H broadcasts classical music and reaches 39,000 people (under 1% of the people its signal reaches), I think a valid argument can be made that A is providing more of a service to the general public. You can&#8217;t educate and inform people who aren&#8217;t listening. There is a trade-off, and it is a judgment call, perhaps. But I think it is important to retain and gradually bring along the listener who is coming to classical music for the first time, and I am alarmed by the drop in audience for WCRB since the purchase (= since the programming improved slightly?).</p>
<p>The second point is that somebody has to pay the costs. It remains to be seen how well the public will fund WCRB. The smaller the audience, the less the funding — even though the connoisseurs are likely to give more than the newbies. A station that gets 39,000 listeners won&#8217;t be able to raise as much as one that gets 123,000; and one that gets 123,000 won&#8217;t be able to raise as much as one that gets 230,000.</p>
<p>I want WCRB to get that 14% of its audience back. I see that as part of the &#8216;GBH mission. And if, as ought to happen, the classical programming goes back to WGBH, I&#8217;d hope to see an increase from the 123,000 proportionate to the expanded coverage. Realistically, of course that won&#8217;t happen unless they go WETA, and I really don&#8217;t want to see that happen. But I think drive time and daytime programming has to be mostly &#8220;Classical Music 101,&#8221; and the &#8220;Classical Music 311&#8243; has to be mostly in the evenings if the station is to fulfill its mission to the general public.</p>
<p>And I think it is counterproductive in the long run if contributors walk away because WCRB doesn&#8217;t give 24 hours of the best of what WGBH gave during 7 hours. I hope people realize that what we have now is better than WETA and better than what WCRB used to be. It could be better still, especially between 7:00 p.m. and midnight, but let&#8217;s not drive away the newbies in the process of improving.</p>
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		<title>By: Joel Cohen</title>
		<link>http://classical-scene.com/2010/02/03/latest-ratings-show-wgbh-audience-flat-and-wcrb-down-14/comment-page-1/#comment-1636</link>
		<dc:creator>Joel Cohen</dc:creator>
		<pubDate>Mon, 15 Feb 2010 09:04:22 +0000</pubDate>
		<guid isPermaLink="false">http://classical-scene.com/?p=2618#comment-1636</guid>
		<description>The France Musique grid:

Yesterday I caught a bit of the Song of Songs segment.  Sunday after Sunday, they are going through the Bible text,  chapter by chapter,  verse by verse,  and playing recorded performances by Western composers. The music I heard by Palestrina was first rate,  the interpretations less so in my view.  But a great topic.

The 2 hours around Mozart compared and discussed different recorded versions.  I believe this &quot;Tribune&quot; is the most popular single feature on the station,  it has been running on Sundays, with various tweaks to the format,  and varying levels of perspicacity, at least since the 1970&#039;s.

The coverage area of France Musique, a national,  public station,  is virtually all of France,  plus bits of Germany, Belgium, Switzerland, and Italy.  I believe indeed that there are ratings for the various French radio stations,  including France Musique, but do not know at this point how to find them.  

My personal position is that ratings,  while interesting to track and consider,  are only part of the picture. They should not be the determining programming factor for a public service broadcaster. The underlying mission is the main concern.</description>
		<content:encoded><![CDATA[<p>The France Musique grid:</p>
<p>Yesterday I caught a bit of the Song of Songs segment.  Sunday after Sunday, they are going through the Bible text,  chapter by chapter,  verse by verse,  and playing recorded performances by Western composers. The music I heard by Palestrina was first rate,  the interpretations less so in my view.  But a great topic.</p>
<p>The 2 hours around Mozart compared and discussed different recorded versions.  I believe this &#8220;Tribune&#8221; is the most popular single feature on the station,  it has been running on Sundays, with various tweaks to the format,  and varying levels of perspicacity, at least since the 1970&#8217;s.</p>
<p>The coverage area of France Musique, a national,  public station,  is virtually all of France,  plus bits of Germany, Belgium, Switzerland, and Italy.  I believe indeed that there are ratings for the various French radio stations,  including France Musique, but do not know at this point how to find them.  </p>
<p>My personal position is that ratings,  while interesting to track and consider,  are only part of the picture. They should not be the determining programming factor for a public service broadcaster. The underlying mission is the main concern.</p>
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